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One Village One Brand Project: Strategic Use of IP for SMEs in Developing Economies

One Village One Brand Project: Strategic Use of IP for SMEs in Developing Economies

PUBLICATION NUMBER
APEC#212-CT-01.8
YEAR
2012
PUBLISHED DATE
June 2012
TYPE OF PUBLICATION
Reports
PAGES
125
ACCESSED
1747

 

Individual Files

1. Introduction
2. Brand and its Related Intellectual Property Tools
3. Branding in SMEs
4. Best Practices
5. Guideline for Strategic Branding in Developing Economies
6. Pilot Projects
7. Project Evaluation
8. Conclusion



Description

The project aims to improve skills and knowledge to utilize legal tools for IPR and the strategies within local communities by conducting two pilot projects which cover developing a product brand and branding strategies. The guideline focuses on cooperation between a developing economy and a developed economy in the context of brand development and its management.




Download

File size: 2537.86KB



INDIVIDUAL FILES

Individual Files

1. Introduction
2. Brand and its Related Intellectual Property Tools
3. Branding in SMEs
4. Best Practices
5. Guideline for Strategic Branding in Developing Economies
6. Pilot Projects
7. Project Evaluation
8. Conclusion


DESCRIPTIONS

Description

The project aims to improve skills and knowledge to utilize legal tools for IPR and the strategies within local communities by conducting two pilot projects which cover developing a product brand and branding strategies. The guideline focuses on cooperation between a developing economy and a developed economy in the context of brand development and its management.

DOWNLOAD

Download

File size: 2537.86KB