Best Practices on Brand Development and IP Protection for Micro, Small and Medium Enterprises (MSMEs)

Best Practices on Brand Development and IP Protection for MSMEs
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Best Practices on Brand Development and IP Protection for Micro, Small and Medium Enterprises (MSMEs)

Publication Number

APEC#218-CT-04.2

Published Date

April 2018

Type of Publication

Proceedings

Publications Under

Committee on Trade and Investment(CTI), Intellectual Property Rights Experts Group(IPEG)

Accessed

1944

Pages

11

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Description

This report presents the discussion focused on best branding practices to help MSMEs in the region develop and strengthen their brands and make their businesses competitive through intellectual property (IP) protection and management. Participating member economies shared experiences on brand development and outlined recommendations for the effective utilization of the IP System (specific to branding) by MSMEs, and information on interventions and participation of government and/or trade or business associations on brand development.